1: After scarcity: What has changed? This first bit won’t be earth shattering to anyone reading this, but it is helpful to set the table with shared language and assumptions before diving in.
2: The challenges – and solutions – to understanding media now After 25 years of digital change, the media sector stands substantially restructured. Most users don’t draw lines between sectors (TV, film) or within subsectors (linear, streaming); they just see an array of media available to satiate their leisure needs with varying degrees of friction.
3: Requiem for mass media Many concepts of 20thC media culture went undefined because they seemed obvious. The bounds of ‘mass media’ were easy to observe and intuit, and it was difficult to imagine an alternative. The media sector has struggled to evolve its business because it has believed that 21stC hits are mass media.
Portals: A Treatise on Internet-Distributed Television Portals: A Treatise on Internet-Distributed Television pushes understandings of the business of television to keep pace with the considerable technological change of the last decade.
We Now Disrupt This Broadcast: How Cable Transformed Television & the Internet Revolutionized It All We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All tells the 20-year story of how cable became the center of popular culture and the internet arrived—not to kill television—but to revolutionize how it is produced and viewed.