7: On ‘YouTube’ – the video bazaar
We need to rethink how we categorize YouTube. YouTube isn’t TV; YouTube isn’t social media; YouTube isn’t a channel. YouTube is infrastructure.
Read next
Media 2025 Explainer
Announcing Media 2025 – an experiment in digital-era publishing that is a cross-between a limited newsletter and a short book. It's 11 posts (10 paywalled – nearly 20,000 words) that provide state-of-the-moment thinking. Details and table of contents here.
Introduction – Using media in 2025
Click on and read Media 2025 Explainer first
